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Journalism and Mass Communication

Mass Media Education in Transition

Mass Media Education in Transition

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Mass media is the means that are used to communicate to the general public. This book provides a broad view of the major issues affecting all aspects of media education print and broadcast journalism, advertising, public relations, and media studies.

The leaps and bounds with which mass media has expanded in the past several decades has necessitated a fundamental change in the way in which media professionals are educated. The lines between media studies and other disciplines in the communications sphere have become blurred, and traditional mass media education has increasingly come under scrutiny for its current and future relevance. Mass media education is in a period of transition, not all at once in a single form, but in manifold ways across the globe. As such, it is expedient to investigate the phenomenon on a macro level, highlighting the general challenges faced, as well as at the micro level, focusing on different examples of change in various contexts. Journalism and mass media are evolving to meet the ever-changing demands of a quickly shifting media landscape and global audience. If education cannot evolve to meet these rapid changes, the future of media professionals is at stake. Some of the issues, central to this transition across countries and cultures, are advances in technology, integrating journalism and media education into interdisciplinary studies, paradigmatic shifts in news production and consumption, and language considerations in a global news economy. While the role of media products is often overlooked, the lifecycle of the tools media professionals must use, from hardware to software, is nonetheless important in 21st century media education. An overview of these topics will be covered in the first section of this book, Mass Media Education in Transition. A more detailed look at these topics will be offered in the form of case studies from such disparate geographical regions as Kenya, Kazakhstan, Latin America and the former communist countries of Central and Eastern Europe; these case studies are considered in the context of the broader perspective of mass media education in transition. As globalization, in addition to advances in information technology, is the primary reason for the shifts in journalism, and thus in media education, it is only natural that an assortment of geographical contexts will be featured. This will comprise the second section of this volume, Global Case Studies. In the final section, Facing New Challenges, this book will discuss the tension between citizen and professional journalism, between public opinion and traditional media agenda setting and news organizations. The agenda is no longer set by media conglomerates but rather by the public, in the form of participatory reporting; are the two agendas diametrically opposed or can they work together? Crucially, this book will pose the question of whether mass media education, and professional journalism, is still relevant in an age in which anyone can report news, from anywhere. In other words, how can mass media education meet the challenges posed by this new media landscape? Lastly, there will be a discussion of whether journalists are satisfied with their profession, as this will have implications for the continuation of mass media education.

ALEXANDRA PRENTISS

ALEXANDRA PRENTISS

A native of Rhode Island, in the U.S., Alexandra obtained her Bachelor’s degree in History from Johns Hopkins University and her Master’s in Media and Communications from the London School of Economics. Her Master’s dissertation examined blogs through the lens of psychoanalysis. Alexandra has worked internationally in Prague, Marseille, Tel Aviv, New York and Seattle in various communications and marketing positions in industries such as consumer goods, technology and event production. Her current interests lie in editing and corporate content development.