This book discusses many new and cutting edge opportunities available to entrepreneurs and SMEs in the global marketplace. It also offers tactical and strategic marketing approaches to help them succeed in the modern business world. The text also covers other, more practical, considerations like legal concerns, global monetary systems, global marketing, and global human resource management for entrepreneurs, providing a value-added learning experience.
Dr. Ashish Chandra is an Associate Professor in Department of Commerce, Delhi School of Economics, University of Delhi. He is a Topper and Gold Medalist in Masters of International Business Management. He had the Honour of being awarded by two Gold Medals & two Merit Scholarships from the hands of First Citizen of India, His Excellency, The then, Hon’ble President of India, Dr. A. P. J. Abdul Kalam. He completed his Ph.D in the year 2005 in ‘Marketing’ i.e., ‘Customer Relationship Management’. He has to his credit 14 years of teaching and industry experience. He has a rich and mix experience of working under di erent University systems and his industry experience relates him to IBM (International Business Machine).
Dr. Chandra has extensively presented and published number of papers in various national and international conferences as well as reputed journals in India and abroad. He has to his credit, twenty books. He has successfully organized and conducted several events like, international & national conferences and workshops, seminars, panel discussions in capacity of convener. He has conducted many projects, out of which one was funded by Micro, Small & Medium Enterprise, Ministry of Industry, Government of India. He is involved in Teaching, Training, Research and Consultancy. His interest lies in the areas of Marketing, Customer Relationship Management, Consumer Behavior, Responsible Marketing, Integrated Marketing, Branding Solutions, Sales & Distribution Management, Retail Management and Services Marketing. He is actively engaged in panel discussions, guest lectures, workshops, trainings and MDPs at various forums. He has contributed in National Dailies on di erent themes. He has trained middle-level and top-level management executives and o ered consultancy services to many companies.
