This is an essential book, which shows that the fundamentals of industrial economy and information economy are the same. This important text reviews concepts and approaches for industrial economy and shows its relevance for different types of companies in the information economy. Through these cases, the text shows that there is are range of businesses from those that continue to generate physical products without any component of information to companies that only produce information. This is an important distinction as technological and informational products become a more and more important aspect of the economy. This text presents a set of guidelines on how businesses should be designed in such economy, giving readers information that will surely help them as technology increases.